Growth experimentation
PublicA rapid test-and-learn loop for a growth squad chasing activation.
How this workflow works
Ideate
Notion — Experiment backlog
Every growth idea gets logged here the moment someone thinks of it, before it's scored or scoped — a parking lot so nothing good gets forgotten between sprints.
Prioritize
Amplitude — ICE scoring
Every backlog idea gets an impact/confidence/ease score pulled from real usage data, not a gut guess, before it earns a build slot.
Build
Figma + Webflow — Variant build
The control and the challenger get built side by side — just enough fidelity to run cleanly in the test, not a full production polish pass.
→ 50/50 split
Run
Mixpanel — A/B test
Traffic splits fifty-fifty between control and challenger, run to statistical significance before anyone calls a winner.
Learn
Slack — Share the result
Win, lose, or flat, the result gets posted in the open channel with the actual numbers — so the next idea in the backlog builds on what was just learned.
Questions
Ask about the reasoning, not just the tools. Answers stay attached to this workflow.
Sign in to ask a question.
No questions yet.